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Modern Originals Privacy Policy

1. Overview

The UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 aim to protect your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your personal data when you visit our website or interact with our services. We take your privacy seriously and are committed to ensuring that your data is processed securely and in accordance with the law.

This privacy policy should be read alongside any other privacy notice we may provide when collecting or processing personal data from you, so that you are fully aware of how and why we are using your information.

Important Notes:

  • This website is not intended for children, and we do not knowingly collect or process data relating to children under the age of 13.

  • This privacy policy applies to all visitors, users, and customers of Modern Originals.

2. Data Controller

Modern Originals is the data controller responsible for your personal data. If you have any questions or concerns regarding the handling of your personal data, please contact us at:

Contact Information:

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at www.ico.org.uk. However, we encourage you to contact us first so that we can address your concerns.

2.1 Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our data practices or to comply with changes in the law. If we make any significant changes, we will notify you either by email (to the address you provided) or by posting a notice on our website. Any changes will take effect 3 days after we notify you.

3. What Information Do We Collect?

We collect the following categories of personal data when you interact with our website and services:

  • Identity Data: Name, title, date of birth, gender, and similar identifiers.

  • Contact Data: Email address, billing and delivery addresses, phone numbers.

  • Financial Data: Bank account details, payment card details.

  • Transaction Data: Details of products or services purchased, payment history.

  • Technical Data: IP address, browser type and version, time zone, browser plug-ins, operating system, device information, and browsing behavior.

  • Profile Data: Preferences, feedback, survey responses, interests.

  • Usage Data: Information on how you use our website, products, and services.

  • Marketing and Communications Data: Preferences regarding marketing communications.

Note: We do not collect any sensitive personal data, such as health data, racial or ethnic origin, political opinions, or religious beliefs.

4. How Is Your Personal Data Collected?

We collect personal data through various methods, including:

  1. Direct Interactions: When you fill out forms, make purchases, subscribe to newsletters, or contact us via email, phone, or post.

  2. Automated Interactions: We use cookies and similar technologies to collect data about your device, browsing activity, and interactions with our website. You can manage cookie preferences through your browser settings or our Cookie Consent Tool.

  3. Third-Party Data: We may receive personal data from third-party sources, such as public databases or third-party partners, like payment processors.

5. How Do We Use Your Personal Data?

We use your personal data for the following purposes, based on the legal grounds provided under UK GDPR:

  1. To perform a contract with you (e.g., to process your orders and provide services).

  2. To fulfill legal obligations (e.g., for accounting, tax purposes, and complying with regulatory requirements).

  3. For legitimate business interests (e.g., to send marketing communications, prevent fraud, improve our website and services).

  4. With your consent, if we are using your data for specific purposes like marketing communications, which you may withdraw at any time.

5.1 Promotional Offers

We may use your Identity, Contact, Technical, and Profile Data to assess what products, services, or offers might be of interest to you. If you have subscribed to receive updates from us, we may send marketing communications, but only if you have consented to receive them. You have the right to opt-out of marketing communications at any time via the unsubscribe link in any email or by contacting us directly.

5.2 Cookies

Our website uses cookies to improve your browsing experience and to analyze website traffic. You can manage your cookie preferences through your browser settings or by using our Cookie Consent Tool.

For more details, please read our Cookie Policy.

5.3 Change of Purpose

We will only use your personal data for the purposes for which we originally collected it. If we need to use your data for a new purpose, we will notify you and explain the legal basis for doing so.

6. Who Do We Share Your Information With?

We may share your personal data with the following third parties:

  1. Service Providers: To support our operations, such as payment processors, IT services, and marketing platforms.

  2. Fraud Prevention and Risk Management: To help prevent fraud and manage risks.

  3. Legal Authorities: If required to do so by law, for example, to comply with a legal obligation, regulatory requirements, or to protect our rights.

All third-party providers must comply with UK GDPR and treat your personal data with the utmost security.

7. Where Do We Transfer Your Data?

We do not transfer your personal data to countries outside the European Economic Area (EEA) unless the country provides adequate data protection safeguards. If we do need to transfer your data outside the EEA, we will ensure appropriate measures are in place, such as using Standard Contractual Clauses or ensuring the destination country has adequate data protection laws.

8. How Do We Keep Your Personal Data Secure?

We implement appropriate technical and organizational measures to ensure the security of your personal data, such as encryption and access control. While we take reasonable steps to protect your data, please note that no online transmission is 100% secure, and you provide personal data at your own risk.

9. How Long Do We Keep Your Data?

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting purposes. After this period, we will securely delete or anonymize your data.

10. Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

  1. Access: Request a copy of the personal data we hold about you.

  2. Correction: Request corrections to inaccurate or incomplete data.

  3. Erasure: Request deletion of your personal data (subject to legal exemptions).

  4. Object: Object to processing based on legitimate interests or for direct marketing purposes.

  5. Restriction: Request a temporary restriction on processing in certain circumstances.

  6. Portability: Request the transfer of your data in a machine-readable format.

  7. Withdraw Consent: Withdraw your consent where we rely on it for processing.

If you wish to exercise any of these rights, please contact us at info@modern-originals.com. We aim to respond to all requests within one month. In certain circumstances, this may take longer, but we will keep you updated.

11. Complaints

If you believe that we have not processed your personal data in accordance with the law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection.

This updated version includes important updates to comply with UK GDPR, PECR, and clarifies the processes for cookies, data retention, and transfers outside the EEA. Make sure your actual data processing practices align with these updates, particularly regarding international data transfers and cookie usage. You may also want to consult with a data protection professional to ensure full compliance.

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